the client

Tropical Trails is a Pinterest and SEO-powered digital marketing agency that helps health and wellness entrepreneurs rise above the algorithm chaos and build evergreen visibility with ease.

When Sannié came to Unconventional Rebel Creative, she knew she needed a brand that stood out. Something that honoured her Guyanese roots, embodied her agency’s calm yet powerful vibe, and made her dream clients feel right at home.

The challenge? Balancing a strong digital presence with the earthy, soulful energy behind her services – while uniting two seemingly different ideas: “Tropical” and “Pinterest Marketing Strategy.”

And of course… that’s exactly my zone of genius. 💥

The Brand

We got to work translating her mission into a brand that hits different. Bold, intentional, and beautifully aligned with her values. The icon? A tropical bird formed from a geotag, a pin, and a Philodendron leaf – symbolising growth, movement, discovery and deep connection to nature. 🌿📍

We paired that with a serene yet confident tone of voice, earthy typography, and rich greens and browns straight out of the rainforest floor – designed to ground her brand in trust and authority, while still feeling vibrant, magnetic and full of life.

✨ It’s not just a pretty brand – it’s a strategy. A complete ecosystem that mirrors what she gives her clients: calm, clarity and long-lasting results.

Brand in Action

Once we had the foundation, I built everything she needed to show up consistently:

💻 Social templates
📌 A full brand guide
🌱 Web elements to ensure Pinterest visibility
💌 Consistent brand tone + visuals to bring her message to life across platforms

I didn’t just give her a logo. I gave her a brand identity with roots – one that can grow and scale alongside her.

Ready to root your brand in something bigger?

Whether you’re building from scratch or up-levelling what’s already there, I’ll help you build a brand that feels like you and speaks to the people who need your magic most.

🩵 Start your journey: Book your FREE Discovery call here.