Case Study – Tropical Trails

Digital Marketing & Pineterest Management

the client

Tropical Trails is all about creating sustainable marketing systems that work for YOU using the power of Pinterest.

When Sannié first came to Unconventional Rebel she knew she needed to stand out and needed a brand that showcased her tropical roots as well as her Pinterest Marketing business.

With such a contradicting name this would be no easy task for amateurs. But this is Unconventional Rebel!

The Brand

The Tropical Trails icon, and main element of the brand and logo variations, is a clever blend of a: geo tag, pin, and Philodendron leaf, shapes a tropical bird, embodying the bubulcus ibis (Cattle egret). This visual combo highlights how Tropical Trails has expertise in digital marketing with a lovely nod to the spirit of Guyana, Sannié’s hometown.

Consistency across all assets

Once the foundations of the brand was built out next came the social graphics to allow her to stay on brand every day.

Carefully constructing a cohesive brand across all assets and setting up a bespoke site that keeps her ideal clients in mind was the best move to propelling this business forward.

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