Welcome to the place where
trailblazing brands are born
Come in, take off your jacket, let’s get to work creating something iconic.
Are you an unconventional rebel?
I’ve got the feeling you are
An unconventional rebel doesn’t abide by social norms, marches to their own drum, and is ready to walk their own path.
Leading with authenticity hasn’t always come naturally, or maybe your unconventionality has shown in subtler ways – dressing differently, trusting your intuition, zigging when everyone else zags. These brands require a special kind of TLC – because bog-standard visuals with no meaning behind them don’t align with your purpose-driven heart.
You need a brand that shouts to the right people, deters the wrong ones, reflects your story, and makes your presence unforgettable. With Unconventional Rebel, that’s what you get – plus the support of someone who’s lived it: starting a design business in Aberdeen amidst a sea of corporate, wearing funky tights on the playground, and doing what the hell I want, forever & always.
Following my audacious dreams became non-negotiable
Design has always been my outlet and purpose. From school days spent at the art table, through studying art, product design, and graphic communications, creativity has been my companion and confidant.
But life zoomed by. My relationship with design wasn’t always daring and disruptive – I had one foot in corporate and the other in serving small businesses, my true passion. Then, looking into my son’s eyes, I saw a reflection of my untapped potential and forgotten dreams. How could I expect him to reach for the stars while I held back from pursuing my own aspirations? That moment sparked a clarity I couldn’t ignore: I had to fully embrace my potential.
And so, Unconventional Rebel was born –
a brand, a business, and a movement for people who refuse to blend in.
Evolution: Beyond design
Over time, I realised that beautiful visuals weren’t enough. I needed to create strategic brands – not just what people saw, but the whole identity, story, and energy of the client. I learned to pull everything out of them: their vision, values, and unapologetic edge, so the brand aligned with where they were headed.
But there was a missing puzzle piece. Even the most aligned, strategic brands weren’t enough. Some of the most talented, ambitious entrepreneurs I worked with were holding back. Fear, doubt, the blocks keeping them from showing up fully – that was stopping them from matching the energy of their own brand.
Working through my own blocks and stepping into visibility showed me the path. My work evolved again. I’m not just a designer. I’m a Disruptive Brand Visionary – A Mentor guiding ambitious entrepreneurs through both the identity of their brand and the internal work that allows them to step fully into it.
It’s where your brand meets your next-level energy
I help ambitious entrepreneurs uncover their voice, lean into their story, and step into their impact. Because a brand isn’t just what people see – it’s what they feel when they experience you. It’s where your identity, your story, and your energy meet the work you were born to do.
Now it’s time to put yourself on the pedestal, show us how unstoppable you are, and create the impact only you can
Together, we’ll create a brand that’s fiercely you, leaves its mark on your industry, and changes lives for the better. With a bold, purpose-built brand, we’ll reach the people who need you most and give them that “they get me! I need them” feeling.