WELCOME TO UNCONVENTIONAL REBEL.
A place for the ones who know there is more.
Are you an unconventional rebel?
I’ve got the feeling you are
Maybe you’ve always felt a little different.
Maybe you’ve questioned the way things are supposed to be done, trusted your gut when everyone else went the other way, or simply felt like there was a version of life that made more sense to you than the one you were living.
You don’t necessarily look like a rebel.
I mean, what does a rebel even look like anyway?
You might be loud. You might be quiet. You might have spent years doing exactly what was expected of you while a part of you wondered if there was something more.
That’s what I mean by an Unconventional Rebel.
Someone who knows there’s more available to them, even if they don’t always know what that looks like yet.
Following my audacious dreams became non-negotiable
Design has always been my outlet and purpose.
From school days spent at the art table, through studying art, product design and graphic communications, creativity has always been a huge part of who I am.
But life zoomed by.
My relationship with my business wasn’t always daring and disruptive. I had always aimed to create unique identities for my clients, but I had one foot in corporate and the other in serving small businesses.
Always wondering if there was more.
Then, looking into my son’s eyes, I realised.
I was constantly telling him he could be whatever he wanted to be.
Why wasn’t I doing the same?
How could I expect him to reach for the stars while I held back my own dreams?
That moment sparked a clarity I couldn’t ignore.
I had to fully embrace my potential.
And so, Unconventional Rebel was born –
a brand, a business, and a movement for people who refuse to blend in.
BUT THE BRAND WAS NEVER THE WHOLE STORY.
Over time, I realised that beautiful visuals weren’t enough.
I needed to understand the person behind the brand – their identity, their story, their vision, their edge and what they were actually trying to create.
I’ve spent nearly two decades building brands, websites and businesses alongside ambitious people who wanted something different.
And I started seeing something again and again.
Brilliant people with incredible ideas who knew exactly what they were capable of, yet somehow kept holding themselves back when it came to actually stepping into it.
And I recognised it because I‘d lived it myself.
Fear.
Doubt.
The patterns that make you question yourself, retreat, overthink or play smaller than you know you could.
Working through my own blocks and stepping into visibility showed me there was something much deeper going on.
I realised I needed a different set of tools to work with what was happening underneath.
That’s when my work began to change.
I started working with the breath, the body, the nervous system and the patterns that can keep us from fully stepping forward.
And suddenly all those years of understanding brands, people, identity and creativity had somewhere deeper to land.
I wasn’t leaving my brand expertise behind.
I was finally understanding what had been missing from it.
THE WORK IS DEEPER THAN THE BRAND.
Because you can have the strategy, the ideas and the talent – and still find yourself holding back when it’s time to actually put them into the world.
That’s the space I’m interested in now.
The space between knowing you’re capable of more and actually going there.
Understanding what’s been keeping you back.
What makes you question yourself, retreat, overthink or play smaller than you know you could.
And learning how to move through it.
AND THIS IS WHERE ALL OF IT COMES TOGETHER.
The creativity. The strategy. The ability to see people – to see what’s underneath what they’re showing me, understand what they need, hold space, challenge them and help them see what they can’t always see for themselves.
The breath. The body. The nervous system.
The brand.
And the human behind it all.
This is why I do the work I do.
Because I don’t believe you need another version of yourself to succeed.
I don’t believe you need to follow someone else’s formula.
And I definitely don’t believe you need to leave parts of yourself behind to build something extraordinary.
I want you to understand what’s been keeping you stuck and be able to bring your gifts, your ideas, your voice and your ambition into the world without becoming someone else to do it.
THIS IS FOR THE REBELS WHO KNOW THEY’RE MEANT FOR MORE.
The ones who don’t want to spend another few years wondering what they’re capable of.
The ones who are ready to stop shrinking themselves around the business, life and future they actually want.
The ones who know there’s more – and are ready to find out what happens when they stop holding themselves back.
The version of you that’s been waiting to be seen.
Build the life, business and brand that can hold it.