It looks like every other run-of-the-mill website out there!
๐ข Let’s imagine you have a physical store. Would you jump up on a step ladder with your pot of paint and paint your business name in big letters above your door? No, you certainly wouldn’t! You’d have a professional sign built by a sign creator, and you’d be proud to display that sign, showcasing how amazing your business is! ๐
๐ผ Now, let’s continue with the physical store analogy. Perhaps you want to start carrying more high-end stock to attract a higher clientele. You want your customers to invest more in your products. Do you really think that a painted DIY sign is going to cut it? No way! People are likely to walk right past your store! ๐ They may browse a bit, but if they see everything laid out in a shabby manner and can’t find what they’re looking for, they’ll quickly decide, “I’m not paying for that.”
๐๏ธ You’ll realize you need to invest in a better customer experience: get a better sign, hire a professional painter and decorator, upgrade to a high-tech checkout till, and maybe even hire a stylist. By creating a better experience for your customers, they’ll buy into your brand and be willing to pay for your products and services. ๐ธ
So ask yourself, why aren’t you treating your website with the same respect? ๐ค
As a service provider, your website is one of the most significant parts of your business. It’s your online storefront to the world. To attract those high-ticket, high-paying clients, you NEED to look the part.
Nowadays, everything is so easily accessible. There are so many website builders, so many templates… Businesses can create a website themselves. This DIY website may be sufficient for a while. But there will come a time in your business when you realize that your DIY brand & website are no longer cutting it!
๐ซ Don’t let your website be that poorly painted sign failing to attract customers.
Your brand & your website should be giving your clients the best experience, just like a physical store๐ค๐ก
๐ฒ GRAB A SPOT ON MY CALENDAR NOW and letโs plan how strategic branding can help your business!